Shoe manufacturers have become the main industry of Putian City from the 1970’s of last century. “At that time, putian shoes factory export hemp shoes to Southeast Asia”, Putian Footwear Association Secretary Mr Wang Dechun, said in an interview, “to the 1980s, Taiwan specializes in Leibao (China said Reebok) Shoe factory move to Putian, Putian opened the footwear industry mileage.
Since the 1980’s of last century, NIKE, ADIDAS and other well-known sports brands began to enter the Chinese market, because close to Taiwan, to facilitate the Taiwan-funded shoe and brand-name OEM companies stationed, and for save costs, so the international Brand sports shoes orders to the Fujian, Guangdong and other places of the factory. At that time, Putian’s several large shoe factory has also been selected by these brands, thus becoming their foundry.
After several years, REEBOK, PUMA, Kappa, TIMBERLAND and other international brands have become the foundry factory in Putian, and Putian also emerge out of a large number of shoe-making enterprises. In Ten years, the local GDP accounted from 10% to 43% as sport shoes.
After years of operation, Putian people gradually learned the world’s top sports shoes technology, Taking into account the low cost of sports shoes, so a lot of people in Putian also set up their own shoes factory.
In order to meet the lower purchasing power of the market, and the market demand for brand-name sports shoes, Putian’s replica shoes gradually developed in the 1990’s, but compare with the rise of internet business to Putian shoe industry, Putian shoes is on the primary in the early 1990’s, whether the scale of production, or sales channels, are far from the situation after the par.
As the NIKE, ADIDAS factory have a strict control with shoes, the product is strictly prohibited unauthorized outflow, all be shipped to foreign countries, but there will always be part of the number shoes left in the local market, This part of the shoe is called “end of a single”, so it will be “the end of a single” sold abroad, start a cross-border electricity providers, good business in market.
In the post, with rapid increase in the popularity of electronic business, e-commerce convenience and privacy for Putian shoes provide a good protection, and Putian footwear “inexpensive” features, is also very consistent with online shopping Demand, deeply attracted the consumers at that time. Putian local people, according to memories, was just started Taobao and even set up special expertise in Putian, training Putian people how to do Taobao each week.
Today, there are more than 4,000 large and smallshoes factory in putian, it make hundreds of millions of pairs shoes each year, make more than 600 billion RMB each year. Putian City, according to deputy director of the Bureau of Commerce Mr Wu, in Putian City, the annual output value of more than 20 million of the factory is known as the “scale.” There are 402 large-scale shoe factory, the total annual output value reached 400 billion RBM or more; there are more than 3,600 not reach the size of the small shoe factory, it has nearly 20 billion RMB in output value. Directly engaged in the footwear industry has 0.35 million people, accounting for nearly 10% people of this small town.